SugarLoving.com – The Next Great Social Media Site You Haven’t Heard Of Yet

November 7, 2007 at 10:23 pm (SEO, social media)

I don’t really remember how I came across this site and though I’m outside the core demographic, I love it.

One of my great pet peeves is how when it comes to social media sites, everybody only talks about Digg. Sure, Digg is great, if your core audience is pasty white suburban basement boys. Perhaps I’m being a little harsh, but it’s hard to deny that the hardcore users of Digg are usually male, younger than 25, probably middle class and heavily in-love with all things Mac, gaming and tech. Probably not your target audience, huh?

I’ve always been a fan of the Sugar Publishing group for offering up several other alternatives to the social media space that have an easy to identify audience. Perhaps I’m pretty ignorant and sexist for saying this, but there’s always appeared to be something for every gal. Like Hollywood gossip? There’s PopSugar.com. Into fashion? Check out FabSugar.com. Health and fitness? Get off the yoga ball and get onto FitSugar.com. And those are only three of their web properties.

The latest, which has spurred this post, is SugarLoving.com. As of this posting, there are only seven pages of “love”. Like Digg, which SugarLoving hearts, posters put up a story and readers vote, or “love”, on the story. The categories range from humor to tech to news and politics to baby to love and sex. Like the various other Sugar properties, there’s surely something to appeal to many women across a broad range of age, profession and interest. Hell, for that matter, there’s enough to appeal to men as well.

As with all social media sites, community involvement is probably key, as is posting articles, YouTube vids and other stuff that is actually interesting. Since it is so young, it doesn’t appear to have suffered the onslaught of marketers abusing the system as Digg has seen. Assuming they’ve learned a few things from Digg, it will be interesting to see how SugarLoving evolves.

I admit, all the Digg fanaticism by the social media set has worn me out. I am totally rooting for this site to be a success. Digg fills a niche on the internet and will probably own that space for a long time. With that said, SugarLoving offers something that Digg doesn’t and for those reasons will lay claim to a space that, from what I’ve seen (and granted I don’t know a lot about social media) is largely ignored and untapped. And for search marketers, both men and women, SugarLoving offers a resource for us to get to know an incredibly important and huge demographic better.

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Include Me In the Y!/MyBlogLog Hate Fest

November 6, 2007 at 7:45 pm (SEO, blah blah blah)

When I read posts by Syzlak and SEO Hack about how difficult it was to set up their new MyBlogLog accounts, I thought they were whining.  How difficult could it be?

Now I know.

MyBlogLog was so cool when it first came out.  I signed up when I realized it meant people could see that I visited them.  What a great search marketing tool!  It wasn’t like a link, but instant eye-ball satisfaction that someone had visited your blog and you their’s.  The crew at MyBlogLog were geniuses.

Then Yahoo! bought them and got involved.

Now it’s devolved into a crappy, pain in the ass system.  Or at least that’s my impression of it.  I’d love to tell you more, BUT I CAN’T MIGRATE MY FUCKING USER NAME!!! So, thanks to Yahoo! and their insistence that we use their nightmare User ID system, I think I’m just going to give up.  I can’t remember the email I used.  And the one they say I set it up with, well, I don’t have it for some reason.  I can’t log into it.  I flat out can’t use it.  It’s not my email address, though I assure you that on MyBlogLog I am, rather, was MrRex.  That cat-head logo?  I designed it.  Send me an email to my new address with some security questions and I’ll have the answers.

There is a moral to this story/bitchfest, search marketers.  First, when you sign up for something, make sure you own the email address.  I don’t know how I couldn’t because I had to use it to sign into MyBlogLog in the first place, but oh well.  Next, make sure you keep on top of what profiles are associated with which email addresses.  If you’re running more than one profile, I’m guessing it becomes even more important.  And third, as soon as you learn your favorite social media site or tool as been bought out by some big-money assholes bent on making sure you use all their “handy” tools and services (really, do I want one of those dopey-looking avatars that are so popular on Y! Questions?), sign in and update immediately.

Thanks for fucking up MyBlogLog, Yahoo!.

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I’ve Been Blog-Tipped!

November 1, 2007 at 6:04 pm (SEO, blah blah blah)

Well, it looks like everybody’s friend Syzlak has blog tipped me! And while his three complements were much appreciated, he’s right about the lack of posting. So, dear reader, or whoever the hell else happens to drunkenly stumble across this blog, I will do my best to update more often. But let’s start out with something easy, like once a week. Deal?

Now, who do I blog tip?

Hmmm.

I choose you, Pole Position E-Marketing Performance blog!

Three things I like about this wonderful blog put out by Stoney and his crew?

1. Reading lists. Usually marketing oriented, I think they’re not only a great way to let his customer base know that his team studies this stuff, it gives the rest of us a heads up on books we should be reading. It’s like Ebert & Roeper, but with books instead of movies and not that one fat guy or the young guy that replaced that one bald guy who died a couple of years ago. And it’s not on TV. Come to think of it, the Pole Position Reading List has nothing in common with that movie review TV show.

2. Yes, a lot of SEO and SEM blogs are marketing oriented. But in my opinion, this one is more so, which is something I greatly appreciate. Still a lot of good SEO advice, but there’s also a lot of good marketing stuff in there too.

3. Schwag Bag Video!!!!!

One critique, hmmm. Well, I guess more video funness that show Stoney making a frowny face at the end.

It appears my lack of posting has made this place a comment spammers paradise (morons) so I’ve got some cleaning up to do.

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