MrRex Sez – Another SEO Blog

I don’t really remember how I came across this site and though I’m outside the core demographic, I love it.

One of my great pet peeves is how when it comes to social media sites, everybody only talks about Digg. Sure, Digg is great, if your core audience is pasty white suburban basement boys. Perhaps I’m being a little harsh, but it’s hard to deny that the hardcore users of Digg are usually male, younger than 25, probably middle class and heavily in-love with all things Mac, gaming and tech. Probably not your target audience, huh?

I’ve always been a fan of the Sugar Publishing group for offering up several other alternatives to the social media space that have an easy to identify audience. Perhaps I’m pretty ignorant and sexist for saying this, but there’s always appeared to be something for every gal. Like Hollywood gossip? There’s PopSugar.com. Into fashion? Check out FabSugar.com. Health and fitness? Get off the yoga ball and get onto FitSugar.com. And those are only three of their web properties.

The latest, which has spurred this post, is SugarLoving.com. As of this posting, there are only seven pages of “love”. Like Digg, which SugarLoving hearts, posters put up a story and readers vote, or “love”, on the story. The categories range from humor to tech to news and politics to baby to love and sex. Like the various other Sugar properties, there’s surely something to appeal to many women across a broad range of age, profession and interest. Hell, for that matter, there’s enough to appeal to men as well.

As with all social media sites, community involvement is probably key, as is posting articles, YouTube vids and other stuff that is actually interesting. Since it is so young, it doesn’t appear to have suffered the onslaught of marketers abusing the system as Digg has seen. Assuming they’ve learned a few things from Digg, it will be interesting to see how SugarLoving evolves.

I admit, all the Digg fanaticism by the social media set has worn me out. I am totally rooting for this site to be a success. Digg fills a niche on the internet and will probably own that space for a long time. With that said, SugarLoving offers something that Digg doesn’t and for those reasons will lay claim to a space that, from what I’ve seen (and granted I don’t know a lot about social media) is largely ignored and untapped. And for search marketers, both men and women, SugarLoving offers a resource for us to get to know an incredibly important and huge demographic better.